by Zach Armstrong

Silo Busting 101

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We work in a large division of several hundred people. Sometimes it is difficult to hear about the work being accomplished by other teams in the division, and that work may be relevant to yours. We often refer to this separation to as being…
by Chatise R. Smith

How to Personalize Your Direct Mail Solicitations

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The annual giving team has seen the benefits of incorporating variable data into direct mail solicitations. In FY20, the Fall Direct Mail Solicitation—one of UGA’s largest and most personalized mailings to date—brought in over $250,000.…
by Leah Hansen

Iteration Station

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Imagine a client came to you and said, "We need 3 logos for a campaign that is launching in 3 weeks. GO!" How would you even begin to get started? That is a question that graphic designers have to ask themselves daily. Starting from a blank…
by Ally Howard

Tips For Using Zoom's Breakout Rooms Feature

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My name is Ally, and I am an associate director of alumni chapters with the Alumni Association—but I probably could add “Zoom Expert” to that. I assume you have been on at least one Zoom call, or perhaps even hundreds! Did you know…
by Edwin Hammond

Keeping It Real – How To Be Authentic With Your Video

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When it comes to connecting with your audience, you gotta keep it real. One of the most important aspects of storytelling is authenticity. With the videos we create, our goal is to tell a compelling story that connects with and engages our audience.…
by Tyler Daniels

Break Out the Popcorn: Where Can I Find that DAR Video Again?

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Never has DAR’s value of innovation been more important or evident than 2020. Our team has worked tirelessly to find new ways to effectively engage our alumni and donors at a distance, and video has been a key part of these efforts. That…
by Jessica DeAngelis

Using your brand to tell your story

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A little over five years ago, UGA underwent a brand restructure. The idea was to create a distinctive look, feel, and voice—one that people will immediately recognize as the University of Georgia. As designers, having clear and defined guidelines…
Edwin Hammond in Zoomy BunchEdwin Hammond
by Edwin Hammond

Zooming Like A Boss

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If you had asked me 6 months ago about Zoom, I would’ve responded with “Huh? What’s that?” These days, Zoom is a huge part of our new normal – a way for us to be virtually face to face.  It’s like we all get to be on a little Brady…
Smart phone & laptopTim Bennett for Unsplash
by Caitlyn Richtman

Why a Social Media Calendar is so Important in Marketing

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The UGA Alumni Association has a social presence on Facebook, Twitter, and Instagram that we post on daily. This will come to no surprise to anyone who has ever worked in social media, but it can be really hard to keep all your posts in order…