At a Glance
What: UGA Mentor Program
Audiences: Mentors — UGA alumni, faculty and staff and mentees — UGA students (undergraduate, graduate and professional school students)
Why: UGA aims to connect students with mentors, expanding students’ personal and professional network and engaging alumni, faculty and staff
Key Messaging: Connecting the Bulldog family. That’s our commitment.
Priority: Engagement: creating meaningful connections and experiences for UGA students, alumni, faculty, staff and friends
Overview
Beginning in 2019, the UGA Career Center launched the UGA Mentor Program for the student body and UGA alumni. In 2021, the program expanded to welcome UGA faculty and staff as mentors. Today, the program connects the Bulldog family by:
- Providing students access to a robust pool of mentors.
- Expanding students’ personal and professional networks.
- Engaging alumni, faculty and staff.
The UGA Mentor Program helps facilitate mentoring relationships and supports the bonds created with events and programs throughout the year. To learn more, visit mentor.uga.edu.
How you can help
- Use the materials in this toolkit to help promote the UGA Mentor Program on your school/college/unit and/or personal accounts.
- Share content from UGA Mentor Program socials (@ugamentorprogram on Instagram and UGA Mentor Program on LinkedIn) as well as UGA Career Center and UGA Alumni Association social media handles.
- Include messaging, videos and/or graphics in your alumni newsletters/listservs if you have emails going out.
- Spread the word at virtual events and through personal networking.
- Use the GAIL How-To document to identify mentors in your school, college or unit.
Messaging
Our message includes so much more than what we say — it’s also how we say it. Through the words we choose and how we choose to employ them, we can maintain a consistent voice and contextually relevant tone to craft a story that feels personal and real.
Goals
Copy Examples
Tone / Style / Personality
Who We Are
UGA MENTOR PROGRAM LOGO
The program logo serves as the primary visual identifier for the UGA Mentor Program. Banner, formal and horizontal versions of the logo are provided to allow flexibility.
Typography
The UGA Mentor Program’s typography communicates clearly and cleanly, and the consistent use of these two fonts further strengthens the brand.
Primary Sans-Serif
Oswald is our primary sans-serif family and works best for headlines, pull quotes, and callouts.
Styles
Secondary Serif
For more sophisticated situations, Merriweather, our serif font family, is available. It works best for headlines and body copy.
Styles
Color Palette
Using color appropriately is one of the easiest ways to make sure UGA Mentor Program materials reflect a cohesive look for the program.
Primary Colors
Bulldog Red
C3 M100 Y70 K12
R186 G12 B47
#BA0C2F
Pantone: 200
Arch Black
C0 M0 Y0 K100
R0 G0 B0
#000000
Pantone: Black
Chapel Bell White
C0 M0 Y0 K0
R255 G255 B255
#FFFFF
Pantone: White
Vibrant Colors
Glory Glory
C0 M93 Y79 K0
R228 G0 B43
#E4002B
Pantone 185
Olympic
C100 M12 Y21 K44
R0 G78 B96
#004E60
Pantone 315
Lake Herrick
C97 M0 Y30 K0
R0 G163 B173
#00A3AD
Pantone 7467
Athens
C44 M74 Y21 K58
R102 G67 B90
#66435A
Pantone 5195
Photography
We’ve gathered photography approved for use in creating your own UGA Mentor Program Content.
Prepared Materials
Feel free to use these materials to promote the UGA Mentor Program to your audiences. You may also find them useful inspiration for the creation of your own customized materials.
Digital Materials
Social Media Graphics
General Program Promotion
For Participant Use
- Mentee
- Mentor
National Mentoring Day—October 27, 2024
- Mentor Highlights by School/College
- Make the most of mentorship graphics
National Mentoring Month—January 2025
- Calendar—Coming Soon
- Celebrate National Mentoring Month
Print Materials
Style Guide
Our style guide is linked here.