Marketing Toolkit

At a Glance

What: Beat Week vs. Ole Miss

When: Monday, Oct. 13 – Saturday, Oct. 18 (at 11:59 p.m. CST)

What counts: Any gift of $5 or more. Any designation. Any donor.

Who: Alumni, students, parents, faculty/staff, and fans!

Why: Make a difference in students’ lives and propel UGA forward. (And obviously beat OLE MISS!)

How: Donate at beat-week.com

Workshop: Beat Week Workshop 2025 Slide Deck

Overview

The University of Georgia is taking on the University of Mississippi in this year’s Beat Week, our annual giving challenge against some of UGA’s biggest rivals.

From the Arch to the Grove, Bulldogs and Ole Miss fans all over the world will compete from Oct. 13-18 to see which fanbase can raise the most gifts for their institution.

Gifts can be directed to any school, college, department, cause, program or area of greatest need.

This toolkit provides language, graphics, and other marketing resources to help Bulldogs everywhere beat Ole Miss.

How you can help

Use the provided marketing toolkit to help promote Beat Week on your school/college/unit and personal accounts.

Share content from the Alumni Association’s social media handles (@UGAalumni).

Include a note about Beat Week in your alumni newsletters/listservs if you have emails going out.

Spread the word through personal networking.

Make your own gift and challenge your friends/family to give!

Encourage students to attend on-campus events during Beat Week (and host your own!).

BE CREATIVE AND HAVE FUN!

Messaging

If you think the Grove has got nothing on the Arch, if the sound of Hotty Toddy makes you cringe, if you’re ready for payback, now’s your chance to join Bulldogs around the world and beat Ole Miss.

Oct. 13-18 is Beat Week, a one-week giving challenge that pits the University of Georgia against the University of Mississippi, and we’re calling on all alumni, students, parents, faculty, staff, and fans: make a gift, help UGA students, Beat Ole Miss! Any gift of $5 or more — to anywhere on campus — helps set UGA students on a path to prosper and pushes Georgia closer to victory!

Kirby and the Dawgs have got the ball game handled, so it’s up to us to win this off-field fundraising face-off. We need every Bulldog committed if we want the W, so let’s get ready to beat Ole Miss.

Headlines + Power Phrases

Nothin’ finer than beating Ole Miss

Bring the heat and beat Ole Miss!

Hotty Toddy ain’t got a shotty.

Beat Ole Miss!

Ole Miss got nothing on this!

Support Students. Enhance UGA. Beat Ole Miss.

Make a gift and beat Ole Miss twice!

Your gift gets us one step closer to a Georgia victory

Promo Marks

These promotional marks will serve as the primary visual identifiers for Beat Week. The mark may not replace an official University of Georgia logo to ensure brand equity. Consistent presentation is vital in strengthening the brand’s recognizability and impact. Any modification to the marks is therefore prohibited.

Download the Marks

DIGITAL GRAPHICS

We will provide several digital graphics you can use to help promote Beat Week. In some instances, messaging should be further customized to your school/college/chapter. Please include the Beat Week link in all social media posts.

For any marketing questions, reach out to Emerald Anderson in DARCOMM.

Social Media Graphics

Campus Event Schedule

Beat Week events can be found on the UGA Master Calendar. Planning your own Beat Week event? Let us know and we’ll add you to the lineup and help promote your offering.

Events being hosted by the Student Alumni Council include: